15 Surefire Tips on How to Boost Online Sales

You’ve worked hard to build a great website and social media presence for your online business. Now how do you get potential customers to visit? How do you get them to buy your products and spread the word about you to others? Even more importantly, how do you boost online sales.

Having an attractive website isn’t good enough if it attracts little notice. It’s like a beautiful store stuck in the middle of a desert. The good news is that there are always tactics you can use to optimize your site and boost online sales. In this article, I will walk you through 15 surefire tips designed to boost online sales.

1. Determine your sales goals

The first step to increase online sales is to clearly identify your sales goals. You need to examine your past performance, market conditions, available resources, and company objectives to set a specific, measurable, achievable, relevant, and time-bound (SMART) target for revenue generation, whether it’s increasing overall sales, growing customer lifetime value, reducing customer churn, or achieving a specific market share. This, however, may be challenging but its attainable based on your current situation. Let’s take a look at the key factors to consider when setting your sales goal:

• Conduct market research – You need to understand your market in order to develop a good sales plan. Marketing research helps you to understand your target market segments, their goals, pain points, and buying patterns to make an effective plan.
• Create buyer personas – The valuable market research insights help you to create buyer personas and develop content to better target your ideal customer. Buyer personas keep you focused on addressing customer priorities, wants, and needs.
• Define your marketing strategy – Based on the research analysis and buyer personas, you have to outline your strategy and execute it well to increase online sales conversions.

2. Focus on clear brand messaging

Brand messaging is the unique value proposition conveyed to customers that inspires them to buy your product. So, it is very important to provide value for your target audience as they are quick to judge because an average reader will stay on your page for just 15 seconds. The more consistent your messaging is, the more consistent your branding will be whether via words, design, offerings, or perspective. Your brand should increase awareness and foster trust and loyalty with customers. Now let’s look at some best practices on how to increase online sales:

• Focus on sales copy – The best sales copy focuses on how the end consumer can benefit from whatever you are selling. You can create sales copies in para form, create lists, or overlay it on an image. Having a sales copy is very important as it persuades the consumers to buy your product or service.
• Add videos to the conversion pages – Adding videos to your landing pages can result in an increase in online sales conversions. Visual information has a faster impact than text and web visitors can understand information in videos better than by reading text.
• Explain your value proposition clearly – A great value proposition promotes should explain how your product solves customers’ problems, what specific benefits it will deliver, and why they should buy from you.

3. Improve your website’s SEO

SEO stands for “search engine optimization,” and it refers to the practice of making your website more visible on search engine results pages (SERPs). In other words, when someone searches for a relevant term on Google, your website is more likely to appear higher up on the list of results. And since people are more likely to click on websites that appear higher up on the list, this can lead to more traffic and, ultimately, more sales. You can do this in a few ways:

• Include relevant keywords in your titles and metatags
• Create fresh, original content on a regular basis
• Make sure your content has keywords integrated
• Structure your content according to SEO best practices
• Make sure your website and landing pages are easy to navigate and mobile-friendly

4. Provide Live Chat Features to Improve Sales Convertion

Using live chat for lead generation helps customers to get in touch with sales representatives and get instant solutions that help in making quick sales decisions. Here are the key ways how live chat can increase online sales.

• Convert website visitors into leads – Implementing live chat on your website helps to maximize leads and optimize business return on investment (RoI). It helps in delivering real-time sales assistance and generates more revenue.
• Reduce sales cycle –. Unlike other channels like email or phone, live chat handles the customer objections to get their answer faster that helps and reduces the sales process.
• Lowers bounce rate – You can assist your customers proactively in case they spend a certain amount of time on the product or pricing page. It helps them to make quick sales decisions and reduce bounce rate.

5. Use chatbots to answer quick questions in live chat

Chatbots are computer programs that utilize artificial intelligence to interact with your audience and have a conversation. It helps you automate your customer service process so that you can deliver answers fast. You can use chatbots on your website or social media platforms like Facebook. Chatbots can answer common questions your audience may have, so you can provide them with answers that can help them convert. From questions about shipping to discount codes, you set up your chatbots to know the answer to these questions. As a result, your audience will feel more prepared to purchase.

6. Focus on your website’s user experience

A well-structured website design looks great and works well in delivering the best user experience. Google, Apple, and Addidas don’t throw millions at web design for fun. They know it sells better. In fact, how it looks and how it works is a key reason people buy from them. As websites have become a powerful tool for increasing online sales, it is crucial to focus on designing the website considering the following key components. Below are the key components that can help you to increase online sales.

• Right placement of call to action (CTA) – It is useless if you have a stunning CTA but nestled behind the landing page with the navigation menu. Make sure that the CTA should be the first thing visible to the customer as it encourages them to take the action.
• Improve website navigation – Offering website visitors and customers simple navigation to the internal pages encourages them to find the exact information they are looking for increases the chances of online sales conversion.
• Use appealing headings – Headings guide your user through the site, making it easy to scan through and find content that speaks to them directly. The headings should be driven by what your potential customers are looking for.

7. Add high-quality product images & videos to Your websites

It is crucial to have high-quality, compelling product pictures, and present them in a way that resonates with your potential customers. 90% of information sent to the brain is visual, and people form their first impression within a half millisecond. Broadly, it means that your product pictures help to convince your potential customer that your product is worth buying.

8. Leverage Social Media Platforms

Social media is more than just a promotional tool; it’s a direct line of communication with your audience. By sharing special deals and discounts with your followers, you can encourage them to make purchases from your online store. Use platforms like Instagram and Facebook to engage customers through interactive content, storytelling, and targeted advertisements. Building a solid online community can increase brand visibility and redirect traffic to your website, ultimately leading to higher online sales. You also want to make sure you’re responding to all comments, DMs, and questions.

9. Offer a money-back guarantee

Have you ever experienced a product purchased didn’t work? Even a small purchase can have the risk of ‘buyer’s remorse. So why should they buy your products? Having a money-back guarantee can overcome the risk. When you put efforts to lower the risk from the prospect’s decision, the more likely they are to buy from you. It is wise to take away anything that could dissuade prospects from purchasing from you. Putting it simply, less pain for them, more sales for you.

10. Create a simple checkout process

The checkout process is part of the user experience and it deserves extra attention. Offer a guest checkout option so customers can buy without filling in long forms. Break up the checkout into multiple pages or an expanding page to keep from overwhelming the customer with buyer information fields. Keep the text short and concise. Use standard buttons and verbiage, such as a “Buy” button and a shopping cart icon.

11. Make returns easy

Returns are necessary evil for any online business but making returns easy could actually help to increase your online sales. By making it easy for customers to return items, you can create a sense of trust and confidence that will encourage them to buy from you again in the future. You can start by offering free shipping on all returns. This will remove one of the biggest barriers to returning an item. Then, make sure that your return policy is easy to find and understand. Finally, process returns quickly and efficiently to minimize any inconvenience for your customers. By following these simple steps, you can turn returns into a positive force for your business and boost your online sales in the process.

12. Offer discounts, promotions, and packages

One great way to boost your online sales is by offering discounts, promos, and packages. By offering a discount, you can entice customers who may be on the fence about making a purchase. It helps to use the urgency technique here, so be sure to include a countdown with your offer. Offering a promotional gift or package gives people an incentive to buy more from you. For example, if someone has a loaf of bread in their cart, ask if they’re interested in your breakfast package. Your package might include bread, eggs, chocolate, and milk. By bulking items together, you can offer a discounted price. The higher cost of the order will help to make up for lost profits. So if you’re looking for ways to boost your online sales, be sure to offer discounts, promotional items, and packages. It could make all the difference in your bottom line.

13. Show customer testimonials

Nothing builds trust and confidence like hearing from other people who have had success with a product or service. When potential customers see that others have had positive experiences, they’re much more likely to take the plunge and make a purchase themselves. This is where customer testimonials come in. Customer testimonials are a great way to increase your online sales. They provide social proof that your product is worth buying. So, if you’re asking how to increase online sales, the answer is to increase customer trust. Start by collecting customer testimonials and featuring them prominently on your website.

14. Run paid ads to increase online sales

Paid ads are an effective way to expose your brand to a large audience and help to increase website traffic. You can run Google Ads or run paid ads across your social media accounts like Facebook or Instagram for improving online sales. Social media is a great digital advertising tool for any business that wants to get a better return on investment.

15. Implement Email Marketing Campaigns

Email marketing is a way to use email to send messages to customers about products, services, or offers. It’s a popular and effective marketing tool that can help build brand awareness and customer loyalty. Send targeted emails to your existing customer base. You can encourage them to make repeat purchases and drive new traffic to your website. And the best part is that setting up an email marketing campaign is easy and affordable. There are a lot of tools out there that will guide you through setting up your first campaign.

Final Thoughts

Implementing the aforementioned strategies isn’t just about the tactics, it’s about understanding your customers and delivering value at every touch-point. Though, combining creativity and data-driven insights will boost online sales but it goes deeper than that. Expanding your sales strategy to incorporate the various approaches will boost brand awareness, drive traffic to your site, maximize conversion, and create a loyal customer base that will rep your brand for you! You may also want to see our step-by-step guide on how to start your own online business, and 25 best online business ideas you can start in 2025.